Website traffic building
A crucial competitive advantage for any organisation is how to get the people you want to your website.
FRESCO is expert in this area and aside from a host of online methods to assist, it should be a basic operational requirement to promote the website address on all communications, including email footers, and ask working partners for reciprocal links.
The good news with all these methods is that you can dedicate as much, or as little resource to building traffic as you have, but the level of return will generally be in proportion to the level of effort. Notwithstanding this, traffic building is necessarily individual to the type of website and the processes should be recorded and measured for a process of constant learning and improvement.
Following is a summary of some of the more frequently used techniques used by FRESCO to assist the traffic performance of websites:
Push campaigns – email and social marketing
Social marketing networks such as Facebook, Twitter and YouTube are a highly effective and new way of building engagement and interest from a community. These networks encourage social interaction and once the user is your ‘friend’, ‘fan’ or is ‘following’, the messages can be pushed to the user as frequently as required. Starting with just a few participants, the community can grow virally over time and expand to become a very large base.
In addition, use of simple email ensures the message is delivered straight into the user’s inbox and an email message can be created to ‘push’ the messages to a known user database.
Search Engine Optimisation (SEO)
Search Engine Optimisation involves a range of activities to improve your website’s Search Engine ranking and ability to attract the right kinds of visitors. Activities such as altering/adding Meta Tag data, adding Alt Tags to photographs, implementing a Reciprocal Link strategy and Web Pages keyword density can improve ranking.
Google Ads and Sponsored Links
This is a pay-per-click way of placing your site at the top of the Search Engine ranking against certain keywords or phrases relevant to your website. Google Ads and Sponsored Links can cost as little, or as much as you wish.
Digital advertising on other websites
Running online advertisements on other websites relevant to your mission will help drive traffic to your website. It will also help to boost the overall ranking of the website.
Monitoring traffic and rankings
FRESCO uses analytics and other tools to monitor the critical and complex performance of every website we build or maintain. We can demonstrate how this works in a live presentation.
If you’d like to know more about how we can help you, contact us anytime.
