Website Building, Web and Marketing Strategies
See examples of our work in the three dropdown categories at lower right.
The internet has enormous potential to create positive change in a world that is striving for growth, social cohesion and sustainability. Within this, websites represent opportunities to transform any organisation’s effectiveness.
So we wonder why are so many websites built by technicians or designers... without a good online plan that considers the business and marketing potentials?
Building a great website starts with an understanding of your target audiences, what you wish to achieve and the resources you’ll put into managing the website.
Consider just two aspects of a web strategy; cost and website management?
Many organisations seek proposals from web developers where they wish to understand the similarities and differences between website specifications, then make decisions based on cost. Yet on paper the same specifications can appear to be comparable while the costs might be wildly different. How can that be? Often it’s because the true differences are in hidden in areas as such as technical quality or a robust content management system.
What you really want from a good online plan is to understand the real deliveries and to ensure that you’re getting true value-for-money... or will the real cost be an unsatisfactory website that breaks down too easily?
Which leads us to the second aspect – maintenance of the website after it is built. We say to ours client that we will build you a great site because it will deliver according to a plan – so “assume that it will be successful”. What might the consequences of success look like? It will likely attract lots of the right visitors, who will want to appreciate good and regularly updated content. This means that your website becomes increasingly important in the functioning of your organisation and the ease and time taken in managing it is a critical consideration.
Yet did you know that the differences between website deliveries in the area of self administration can be huge, with major consequences for operational efficiency and site quality. It's for this reason that FRESCO now builds many websites using the Flightdec Communities platform - see the Flightdec.com website here.
Planning is the key to building an effective website. So is good content and management systems, information architecture, the correct use of technology, great graphic design and methods for attracting people to your site.
If you’d like to know more about how we can help you, please contact us anytime.