Strategic planning - consultancy services
Marketing and communications programmes are important, but can require high resource levels to run. Sound strategic planning minimises risks and is essential to the success of any activity.
FRESCO operates simple, uncomplicated strategic models. This provides a powerful and systematic template for development through objective setting, to information gathering, strategy, actions, results, and analysis of results. The model has proven to be particularly useful in achieving clarity of agreement with the client and all parties involved.
FRESCO can support the planning processes either by working beside the client to provide assistance, or if the client prefers, by taking a lead role.
This might call for us to, for example:
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facilitate planning meeting
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write strategic documents and reports
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present programmes to stakeholder groups
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brief other suppliers such as research companies
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conduct stakeholder or communications audits
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prepare and implement sponsorship proposals
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work with client staff to assist programmes.
Three factors are critical to planning success:
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Strategies must be based on reliable information and clear objectives.
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We need to work in close consultation with the client so that our understandings are complete.
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Our planning approach uses a simple cyclical model so that everyone involved understands the processes. The strategy must focus on achieving results for the client.
If you’d like to know more about how we can help you, contact us anytime.
