Public Affairs and Social Issues Campaigns
See examples of our work in the three dropdown categories at lower right.
Our first love and passion is in creating public affairs and issues campaigns. The bigger the challenge, the greater the buzz for us.
This is where we commonly bring together cutting-edge internet technology with tried and tested marketing and communications to create opportunities unheard of only a few years ago. We don’t do this by running ad-hoc campaigns or making outrageous claims; we do it with a systematic approach, creative thinking and a unique range of developed products and services.
It might involve an advertising campaign where we work with outside public relations professionals, or it could be an online campaign using a website, Facebook, Twitter and mobile phones to build grassroots support. Whatever the channels used, we are certainly not constrained by any methodology limitations to ensure a client’s objectives are achieved.
We’ve helped build some of the most successful issues campaigns in New Zealand’s recent history, for clients ranging from international and national advocacy groups such as Care for the Wild International, the PPTA and the New Zealand Firefighters Union through to professional member organisations such as the New Zealand Law Society and New Zealand Institute of Chartered Accountants.
In recent times we’ve given ourselves a major new platform to assist. Issues.co.nz is a first in New Zealand because it provides an excellent platform to run campaigns that are better, cheaper and faster than anything else previously available.
It is available to any organisation, business or communications professional, totally independently of FRESCO, but needless to say we use it as a resource for our FRESCO clients as well.
If you’d like to know more about how we can help you, contact us anytime.