Advertising and Media Planning and Buying

Our approach to advertising is simple and pragmatic. It’s great only if it works.

Creative awards are wonderful to have, but they are no substitute for a sound strategy, well executed to achieve results for the client. In other words, advertising can be great if it is strategically based and creatively delivered.

FRESCO’s rather independent attitude is possible because the principals run and own the agency. We are a completely independent Wellington-based agency and we are not answerable to international masters.

We are able to work in closer, more hands-on relationships and be more responsive to the needs of our clients. It also affords us greater flexibility to work with our clients in ways that suit their needs. For example, we retain the freedom to contract the best specialists in key areas and often work in strategic alliances with other companies to provide the best service arrangements.

We operate simple, uncomplicated strategic models to help in the planning process and achieve clarity of agreement with the client and all parties involved.

Advertising media planning and buying

FRESCO is accredited to buy media on behalf of its clients and we offer professional media buying services.

Effective media advertising doesn’t happen by accident. It is the result of smart thinking, knowledge and experience.

Media advertising relies on a working relationship between agency and client that enables us to clearly understand what client’s want to achieve.

Media solutions are derived from three fundamentals:

1. Business objectives including target audiences and budgets

2. Clear performance objectives and measures

3. Carefully selected media channels.

If you’d like to know more about how we can help you, contact us anytime.